But The Office's faux-documentary format broke the two-camera setup of the past and created an absolute cultural phenomenon that paved the way for series like Parks and Recreation and Modern Family. When Greg Daniels announced that he was developing an American adaptation of The Office, Ricky Gervais and Stephen Merchant's beloved British workplace comedy, no one expected it to usher in a new era of sitcoms. Beyoncé Goes SoloĮverybody-stay calm! / NBCUniversal Media, LLC This eventually led to aggregators and curatorial programs like Spotify and Apple Music to provide subscription-based services to meet consumers' needs while hiding the sausage that revealed how little the music's creators were (and often still are) making off this new method of patronage.
In the days before digital media, people were stacking their CDs (or DVDs) and literally seeing what they were paying for, but the ease of acquiring a song or album with the click of a button seemingly reduced people's willingness to pay as much for them. But the shift from physical to electronic media, which exploded in the 2000s, altered perceptions about the value of art itself, even as it accelerated a desire for more and more content to consume. Apple’s devices were to some extent developed in response to the Wild West days of file sharing (and precipitous revenue loss) the music industry experienced due to the rise of platforms like Napster and LimeWire.
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